One blogger who know all about this is Cheyenne Davide Yeahitsshyy. Based in London, Cheyenne’s effortless and street wear focused style comes as a breath of fresh air in what can seem like a very contrived industry. Fun, relaxed and informal, her style offers inspiration for just about anyone, so, I decided to ask Cheyenne a couple of questions about her blog, style and future ambitions.
How old are you and what do you do for a living?
I'm 20 years old and I present for MTV - The Wrap Up, and an online music channel called REPVDO.
When and why did you first get into blogging?
I first got in to blogging two years ago... I really wanted to be a fashion journalist so I started researching how to go about it and decided to start my blog.
What opportunities have you been involved in since starting your blog?
I've been lucky enough to represent London and style/model two Adidas lookbooks, one for S/S and the other was for A/W. I've also styled a fashion story for Exit Magazine and Adidas together which was amazing. My first presenting opportunity came from my blog also... So I really owe everything I'm doing now to my little old blogspot!
How would you describe your style?
My style is ... weird! Somedays I will go out in a dress... Others I will look like a right boy in baggy clothes. I'll always be seen wearing trainers and most times I'll always be wearing a beanie... or a SnapBack - I love hats!
What are your favourite items in your wardrobe at the moment?
My favourite items in wardrobe are my beanies for winter and then shirts to tie around my waist.
You have a seriously impressive collection of trainers and beanies! Which ones are your favourite?
My favourite beanies are from a brand called Educate and Elevate. I'm lucky enough that they send me stuff, and I genuinely do love their beanies! My favourite trainers would have to be Adidas really.
What brands are you loving at the moment?
I don't really shop for brands... I normally shop in charity shops or most of my clothes are found in my Mum or Nan’s wardrobe. Like I said, I love Educate and Elevate and obviously Trapstar are doing massive things! Mikey (who owns Trapstar) is someone I met when I first started out in fashion and he really inspires me.
Where do you look for style inspiration?
For style inspiration I look to my mum. I've always said she's my main inspiration... I mean I steal all her clothes!
What are your ambitions for the future?
For the future I think I've finally found where I want to go in life. Obviously I started out in fashion, and I will always love it, but I'm going to focus more on presenting. That's what I love to do more than anything and I’m so grateful for the opportunities I've had already. I just want to take the presenting world by storm... so I can buy my mum a house!
Do you have any advice for those looking to get into blogging or the fashion industry?
My advice is to always believe in yourself. The only way you will ever succeed is if you wholeheartedly believe in yourself. You need to not give up and continue to work as hard as you can. Hard work pays off and if you continue to work hard then you will reach your dreams.